🔗 Video:

Why would we expect that people can develop and pitch a great idea for a novel interface without ever using and iterating upon a real working version of that interface? Non-programming designers are trying to invent something in an interactive medium without being able to make something meaningfully interactive. And so much of invention is about intimacy with the materials and about tight feedback and about sensitive observation and authentic use. So, it’s a catch-22. To enter into proper dialogue with their medium, a non-programmer needs to get help from a programmer. And that generally requires the idea to Be at least somewhat legible and compelling.